Friday, 18 November 2011

Psychographics and demographics of my target audience

My target audience will primarily be those interested in rock music or any of the bands featuring in the magazine.  
 The demographics of my target audience will mean that any person can buy it as long as they earn a little money. It will be at the lower end of magazine cost being around £2-2.50 so even an unskilled or part time worker can find a way to afford it. There will also be chances to lower the price through subscription deals encouraging this demographic group to buy.
The Psychographics of my target audience will be of those who are passionate about rock music above other types of music and stick to that even if people judge them for it. The magazine will put rock music in as good a light as possible to keep them into it no matter what other people may think about them.

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